What do you get when you mix EU lobbyists, journalists, and campaigners, then hand them musical instruments and animal costumes?
A slick-looking yet questionable music video is the answer. The Brussels Atomium has never seen anything like it.
The video stars Thomas Barros-Tastets of G-Plus, Carl Dolan of Transparency International, James Kanter of the New York Times and Tim Nuthall of the European Climate Foundation. (Simon Boylan, Lara Natale and Laura Sullivan are also implicated). The production, direction and editing is by Pekka Mykkänen, EU correspondent for Helsingin Sanomat, and the videography by Brussels photographer Juha Roininen.